WE love TYPOGRAPHY

MOLESKINE by Anna Rusakova

Ecolean. Simplemente brutal

Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.
The lightweight Ecolean package puts all heavier packages in the shade. An Ecolean package weighs approximately 50-60% less than a conventional liquid food carton or bottle.
The plastic in a 1 litre Ecolean® Air package weighs a mere 10 grams. Less use of raw materials saves energy during production, transport and waste handling.
Thanks to the soft material a consumer can squeeze out practically 100 % of the content. When viscous products like yoghurt are sold in conventional one litre packages, nearly one deciliter stays in the package and is thrown away for no reason. Once empty, the Ecolean package is flat as an envelope. Imagine the space, energy and transport saved in a world of Ecolean packages.

DRY SODA

VINTAGE PACKAGING

Un homenaje a la tipografía y al color

Hasta donde llegan las marcas?

Los consumidores quieren consumir marcas, no productos.
Donde están los límites?
Hasta donde se pueden estirar sus propuestas de valor?
Quien define el marco?
Los profesionales del Branding tenemos la respuesta.

1. Sentido común
2. Intuición
3. Experiencia
4. Saber escuchar e interpretar las palabras del consumidor

Metro Station Drassanes, Barcelona

An existing subway or metro station does not give much room to creativity. Drassanes is a metro station in Barcelona’s Ciutat Vella district at the old docks of Port Vell. The original station was built in 1968. Eduardo Gutiérrez Munné and Jordi Fernández Río, the 31-year-old partners of ON-A Arquitectura WWW.ON-A.ES, had no other option but to accept the limitations of the constricted space and make the best of it by covering the old station with new surfaces. They decided that a subway car already has everything a passenger needs and proceeded to create a station that emulates the feel of (a) subway cars. Light-weight, white glass-enforced concrete covers the vertical surfaces and a resin component helps make the white floors vibration-proof. The overall feel is clean and open, something that could not be said of the old station. Eduardo Gutiérrez and Jordi Fernández have completed several public and commercial projects, from hotels and bars to stadiums and zoos

D’Espresso - New York

The new D’Espresso on Madison Avenue (at 42nd) in New York has received more media attention than is generally awarded to a tiny coffee shop in this world of millions of new coffee shops. The reason for the attention is the fun design by the Manhattan-based nemaworkshop, a team of designers and architects that has created numerous cool retail and hospitality concepts. Founder Anurag Nema took the idea of a coffee shop that looks like a library – giving a nod to the nearby New York Public Library’s Bryant park branch – and turned it on its side. The walls are not lined with books but the floors and ceiling are. Except that it is all an illusion, a life-size image of books printed on custom tiles. Pendant lighting does not hang from the ceiling; it sticks out from the walls. The tiny coffee bar of 420 square feet (39 square meters) is the second for owner Eugene Kagansky (the first one is on the Lower East Side) who plans to create an entire empire of coffee shops. Apparently, the next one will be completely upside down.

El lenguaje de los Donuts. Los de toda la vida